The Swedish retail brand, for furniture and home furnishings, IKEA opened it’s outlet in Hyderabad, first ever in India. The store was an enormous hit, both inside and outside, leading to serious traffic problems. The Hyderabad store has a floor area of 40,000 sq feet with 1000 products on offer.
All roads lead to Ikea Hyderabad pic.twitter.com/5355RFL3Kp
— The Lone Wolf (@GabbarSanghi) August 9, 2018
The 70 year old Swedish brand, has 332 stores sprawling in 38 countries, it plans for more extension in the coming years. The world’s largest furniture provider, is much more than you know. Let us look at the few facts about the brand.
1. IKEA is an acronym, where I and K stands for the initials of the founder’s name, Ifor Agunnaryd. The E here stands for the modest farm he grew up on (Elmtaryd) and A for Agunnaryd, his home village.
2. Their is a logic behind the weird product names. It were used in the place of numbers because the founder, Ifor Agunnaryd was dyslexic.
3. The world’s largest IKEA store is near the KTX Gwangmyeong Station, located at the heart of the Seoul Capital Area. It covers 640,000 square ft. of area which is bigger than 10 American football fields.
4. It has started lowering it’s prices by 2-3 percent every ear since 2000, owing to the increased efficiency.
5. Almost one-tenth of the furniture purchased in Britain comes from IKEA.
6. The brand was not an immediate hit in America because customers faced a lot of problems while pronouncing the name of the products.
7. IKEA products use 1% of the whole of world’s commercial supply of wood.
8. It is okay and not unusual for people to nap on the beds and eat lunches on the dining tables or read books comfortably on sofa in the IKEA stores in China.
9. IKEA stores are about 300,000 square feet (27,871 square meters) on average, or about five football fields.
10. The company works towards equality, by employing equal number of males and females.
Well, we hope the people of Hyderabad cope up with the stampede like situation soon and come back to the normal life. It is definitely a celebration time for both the civilians and the company.
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-Team Social Mela